Sales targets continue to rise each year, yet the financial resources allocated to achieve these goals may be dwindling. With revenue streams under pressure, you may be concerned that your team won't hit their targets this year. If this sounds familiar, you're not alone. Many leaders are reevaluating how to create a truly efficient sales organization.
Salespeople often prioritize tasks they enjoy, which can lead to procrastination on other important activities, limiting overall productivity. To address these challenges and improve results, it's essential to assess, align, and train your sales team to perform at their best across all levels.
One effective solution is an in-company Sales Center of Excellence, which brings together key members of the organization to collaborate, identify drivers of success, understand the bigger picture, and align behaviors and processes with the organization's goals. This creates a solid foundation, ensuring that everyone is on the same page and working towards shared objectives.